Happy Dad may have only launched in Canada in 2024, but the brand has already made its mark as one of Ontario’s fastest-growing RTDs.

A new feature on Canadian Convenience Store News highlights how Happy Dad went from a suburban and small-town convenience store favorite in the U.S. to becoming a top-three RTD seller in Ontario. The story traces our journey from building grassroots momentum with endorsements from Snoop Dogg, Post Malone, and UFC fighters, to tailoring our Canadian launch with a vodka-based lineup produced locally in London, Ontario.

The article also spotlights Steve MacLellan, Happy Dad Canada’s national channel manager, who shares insights on launching in Ontario, retailer demand, and how Fruit Punch became an instant hit in c-stores and the LCBO. With a growing Canadian team, strong retail partnerships, and new products like Happy Mom and our Realtree Hard Lemonade collaboration on the horizon, the brand’s momentum is only just beginning.

Read the full feature here: https://ccentral.ca/behind-happy-dads-meteoric-rise-ontario-rtds