Happy Dad Canada Reports Major Surge in Grocery & Convenience Delivery Performance Following Partnership with ColdHaus

Happy Dad Canada saw strong growth in Grocery and Convenience after shifting to ColdHaus Direct for fulfillment in September. The partnership raised fill rates to 98 percent, which drove a 30 perce...

Happy Dad Expands Arizona Distribution with New Partners

Happy Dad Hard Seltzer, Lemonade & Tea is growing in Arizona with three new distribution partners: Hensley Beverage, Romer Beverage, and III Cities Beverage. This expansion strengthens statewid...

We Put Our New Tea Flavors to the Test and the Results Speak for Themselves.

The next generation of Happy Dad Hard Tea is here with more flavor, more sweetness, and new options for every tea fan. In a blind taste test, Passion Fruit Tea and Peach Tea outperformed a leading ...

Happy Dad Becomes the Official Hard Seltzer of the Canadian Hockey League, Launches First Canadian Campaign.

Happy Dad has partnered with the Canadian Hockey League (CHL), becoming the official ready-to-drink (RTD) beverage of the league and its member organizations—the WHL, OHL, and QMJHL. To celebrate, ...

Happy Dad Expands Illinois Distribution Through Partnership with Anheuser-Busch Network

Happy Dad Hard Seltzer, Lemonade & Tea has taken a major step forward in Illinois by joining the Anheuser-Busch distribution network. This transition expands statewide reach and strengthens ret...

Happy Dad Featured in Beer Insights: Double Growth Recognition in National Industry Reports

Happy Dad earned recognition in two Beer Insights features for its strong double-digit growth and national category impact. The reports show hard seltzer gaining share again, with Happy Dad standin...

Happy Dad Sponsors Rocker Steiner’s “Hell on Wheels” on The Cowboy Channel

Happy Dad has partnered with professional bareback rider Rocker Steiner and The Cowboy Channel for the new series “Hell on Wheels,” presented by Boot Barn. The show follows Rocker’s journey through...

Happy Dad Announces Partnership with Red West Festival in Utah this Weekend

Happy Dad Hard Seltzer is partnering with Red West Festival in Utah this weekend, bringing drinks, merch, and exclusive fan activations to the event. The partnership is especially meaningful as Uta...

Happy Dad Says “PROST!” At Oktoberfest

Happy Dad Canada is returning as the exclusive Ready-to-Drink partner at Kitchener-Waterloo Oktoberfest’s Willkommen Platz, expanding from its smaller role last year. Festivalgoers will find Happy ...

Happy Dad Becomes First Hard Seltzer Partner of The Joe Rogan Experience Podcast

Happy Dad Hard Seltzer & Tea has become the first-ever hard seltzer partner of The Joe Rogan Experience, the #1 podcast in the U.S. and Canada with over 73 million monthly listeners. The deal, ...

Happy Dad Now Ranked #4 in U.S. Convenience Stores

Happy Dad has officially climbed to the #4 hard seltzer brand in U.S. convenience stores. While the overall hard seltzer category declined by -1.23%, Happy Dad stood out with 11.48% year-over-year ...

Happy Dad Hard Seltzer Partners with Rodeo Star Rocker Steiner

Happy Dad Hard Seltzer has officially partnered with Rocker Steiner, the rodeo cowboy and reality TV personality who is currently ranked #1 in the world for Bareback Riding. Known for his fearless ...

Behind Happy Dad’s Meteoric Rise in Ontario RTDs

Happy Dad has quickly risen to become a top-three RTD in Ontario after launching in Canada in 2024, fueled by grassroots momentum and major endorsements. The brand tailored its Canadian rollout wit...

Happy Dad Expands Nationwide and Announces Realtree® Hard Lemonade Launch

Happy Dad Hard Seltzer & Tea is now available nationwide in all 50 states and is launching a Realtree collaboration with a 10% ABV Hard Lemonade this winter and a 5% ABV version in spring 2026....

Utah makes Happy Dad Hard Seltzer & Tea Nationwide

Happy Dad Hard Seltzer is now officially available nationwide with distribution in all 50 states, capped off by Utah as the final addition. The expansion through the Red network and Anheuser-Busch ...

Happy Dad Announces Partnership with Country Music Artist Sam Barber

Happy Dad Hard Seltzer & Tea is excited to announce its official partnership with rising country music artist Sam Barber. Known for his authentic sound and rapidly growing fanbase, Barber embod...

Happy Dad Announces Partnership with DJ Pauly D

Happy Dad Hard Seltzer & Tea is proud to announce its official partnership with DJ Pauly D, one of the most recognized DJs in the world and a cultural icon since his Jersey Shore days. From his...

Happy Dad Hard Seltzer Partners with Country Music Star Dustin Lynch

Happy Dad Hard Seltzer has partnered with multi-platinum country star Dustin Lynch, uniting one of the fastest-growing seltzer brands with one of country music’s biggest names. The partnership will...