Despite continued pressure across the U.S. beer category, Happy Dad closed 2025 as one of the fastest-growing beer suppliers in the country.

According to today's edition of Beer Marketer’s Insights INSIGHTS Express, total beer volume declined 4.4% in Q4 2025 based on Circana multi-outlet plus convenience scan data. Most major brewers posted volume declines, including Anheuser-Busch, Constellation Brands, and Molson Coors.

Meanwhile, Happy Dad delivered 21% volume growth over the final 12 weeks of the year. Happy Dad ranked among only six suppliers in the top 25 beer vendors to grow during the period. Even fewer showed accelerating momentum into the year-end.

Beer Marketer’s Insights noted Happy Dad improved its trend by 5 to 6 points versus its year-to-date performance. That acceleration placed Happy Dad alongside Athletic Brewing, Diageo Beer, Phusion, Geloso, and Sapporo USA as rare growth leaders in an otherwise declining market.

The Q4 results reinforce Happy Dad’s continued strength at retail and its ability to gain share while legacy brands contract. As broader beer trends stabilized in December, Happy Dad entered 2026 with momentum, scale, and a proven ability to outperform category headwinds.