Happy Dad Becomes First Hard Seltzer Partner of The Joe Rogan Experience Podcast

Happy Dad Hard Seltzer & Tea has become the first-ever hard seltzer partner of The Joe Rogan Experience, the #1 podcast in the U.S. and Canada with over 73 million monthly listeners. The deal, ...

Happy Dad Now Ranked #4 in U.S. Convenience Stores

Happy Dad has officially climbed to the #4 hard seltzer brand in U.S. convenience stores. While the overall hard seltzer category declined by -1.23%, Happy Dad stood out with 11.48% year-over-year ...

Happy Dad Hard Seltzer Partners with Rodeo Star Rocker Steiner

Happy Dad Hard Seltzer has officially partnered with Rocker Steiner, the rodeo cowboy and reality TV personality who is currently ranked #1 in the world for Bareback Riding. Known for his fearless ...

Behind Happy Dad’s Meteoric Rise in Ontario RTDs

Happy Dad has quickly risen to become a top-three RTD in Ontario after launching in Canada in 2024, fueled by grassroots momentum and major endorsements. The brand tailored its Canadian rollout wit...

Happy Dad Expands Nationwide and Announces Realtree® Hard Lemonade Launch

Happy Dad Hard Seltzer & Tea is now available nationwide in all 50 states and is launching a Realtree collaboration with a 10% ABV Hard Lemonade this winter and a 5% ABV version in spring 2026....

Utah makes Happy Dad Hard Seltzer & Tea Nationwide

Happy Dad Hard Seltzer is now officially available nationwide with distribution in all 50 states, capped off by Utah as the final addition. The expansion through the Red network and Anheuser-Busch ...

Happy Dad Announces Partnership with Country Music Artist Sam Barber

Happy Dad Hard Seltzer & Tea is excited to announce its official partnership with rising country music artist Sam Barber. Known for his authentic sound and rapidly growing fanbase, Barber embod...

Happy Dad Announces Partnership with DJ Pauly D

Happy Dad Hard Seltzer & Tea is proud to announce its official partnership with DJ Pauly D, one of the most recognized DJs in the world and a cultural icon since his Jersey Shore days. From his...

Happy Dad Hard Seltzer Partners with Country Music Star Dustin Lynch

Happy Dad Hard Seltzer has partnered with multi-platinum country star Dustin Lynch, uniting one of the fastest-growing seltzer brands with one of country music’s biggest names. The partnership will...