Happy Dad Canada is seeing strong momentum in its Grocery and Convenience channels after transitioning order fulfillment to ColdHaus Direct Inc. this past September. In just eight weeks, the partnership has delivered a substantial boost in product availability and sales performance across the Province of Ontario.

"ColdHaus has helped us achieve a significant lift in order fill rates to our Grocery and Convenience partners," said Steve MacLellan, Happy Dad Canada's National Channel Manager. "Our fill rates have reached 98%, driving a 30% increase in Convenience-store sales and a 15% lift in Grocery".

The results come as Ontario's Grocery and Convenience channel undergoes rapid growth following the province's decision last year to expand product eligibility to include cider and spirit-based RTDs. Today, Grocery accounts for roughly 8% of provincial RTD sales, while Convenience represents approximately 23%, making reliable fulfillment a key competitive advantage.

“With more consumers picking up beverages as part of their everyday routines, convenience is everything,” added MacLellan. “It’s no surprise that Happy Dad continues to gain share and outperform the RTD category across both channels.”

Happy Dad selected ColdHaus for its proven expertise in direct-to-store delivery and its strong track record servicing major national retailers.

“We know consumers want our products,” said MacLellan. “Ensuring our retail partners receive orders quickly and consistently was paramount… and ColdHaus has delivered.”

About Happy Dad Canada:

Launched in February 2024 and available nationally, Happy Dad’s Canada-made vodka-based Hard Seltzers, Teas and Lemonades are simple, refreshing and delicious. With a strong cultural following, authentic partnerships, and unique products, Happy Dad has quickly become Canada’s fastest growing RTD brand family.

About ColdHaus Direct:

ColdHaus Direct Inc. is a Canadian beverage and spirits distributor based in Brampton, Ontario, specializing in direct-to-store delivery for both national and independent retailers. With over 20 years of experience, the company provides a full suite of logistics services, including sales, merchandising, warehousing, and national account management for alcoholic and non-alcoholic brands. It functions as a premium, end-to-end logistics partner for its clients, handling the "route to market" for various beverage companies.