Happy Dad Hard Seltzer, Lemonade & Tea has moved into the #3 position in the hard seltzer category across the West Region in convenience stores, according to the latest Circana data covering the 12-week period ending March 7, 2026.

The brand posted 47% dollar sales growth year over year, reaching $3.4 million in the region. Unit sales surged nearly 96%, with total units climbing to 447.6K from 228.6K a year ago. Equivalent unit sales rose 47.5% , reflecting strong velocity gains alongside expanded distribution.

Happy Dad now trails only White Claw and Truly in the West Region convenience set, overtaking Topo Chico and Vizzy. While White Claw grew 4.5% and Truly declined 8.6% in dollar sales over the same period, Happy Dad's growth rate outpaced every brand in the top five.

The milestone reflects continued execution by the Happy Dad West team and reinforces the brand's momentum heading into the spring selling season. With new distribution points rolling out through the spring reset window, Happy Dad is positioned to continue gaining share in one of the country's most competitive retail channels.