Happy Dad Hard Seltzer, Lemonade & Tea ranked #3 in the hard seltzer category across Western U.S. convenience stores, according to Circana data for the 12-week period ending March 7, 2026. The brand posted 47% year-over-year dollar sales growth, reaching $3.4 million in regional sales during the period.

Happy Dad Sales Growth in Western U.S. Convenience Stores

Unit sales surged nearly 96% during the 12-week period ending March 7, 2026, with total units climbing to 447.6K from 228.6K a year ago. Equivalent unit sales rose 47.5%, reflecting strong velocity gains alongside expanded distribution.

Happy Dad Ranks Behind White Claw and Truly

According to the same Circana data for the 12-week period ending March 7, 2026, Happy Dad trailed only White Claw and Truly in the Western U.S. convenience-store hard seltzer category, overtaking Topo Chico and Vizzy. White Claw grew 4.5% in dollar sales during the period, while Truly declined 8.6%. Happy Dad's 47% growth rate outpaced every brand in the top five.

Happy Dad Continues to Expand Distribution

The milestone reflects continued execution by the Happy Dad West team and reinforces the brand's momentum heading into the spring selling season. With new distribution points rolling out through the spring reset window, Happy Dad is positioned to continue gaining share in one of the country's most competitive retail channels.

Learn more about Happy Dad and the brand's growth on Our Story, explore Happy Dad flavors, or use Find in Store to locate Happy Dad near you.