Happy Dad Hard Seltzer & Tea is now available in all 50 states, with Utah as the most recent launch. Alongside this expansion, the brand is introducing an iconic collaboration with Realtree, beginning with a 10% ABV Hard Lemonade this winter and followed by a 5% ABV Hard Lemonade next spring.

New Product Launches with Realtree Collaboration

Happy Dad will roll out two new hard lemonade products in partnership with Realtree, the nation’s leading outdoor lifestyle and camouflage brand, featuring the iconic Original Pattern:

24oz 10% ABV Hard Lemonade (No Bubbles) Featuring Realtree’s Original Pattern camouflage packaging, available in select states Winter 2025.

12pk 5% ABV Hard Lemonade (No Bubbles)

Launching nationwide in Spring 2026 with a distinct Realtree-inspired design

Realtree has built a reputation for cultural relevance and cross-industry collaborations, including its recent partnership with Air Jordan 3, which showcases the brand’s influence beyond the outdoors. By working with Realtree, Happy Dad reinforces its position as one of the most innovative alcohol brands, bringing unexpected and authentic collaborations to market.

“Our partnership with Realtree is about connecting with a brand that’s authentic, influential, and trusted across generations,” said Shahidi. “We chose the Original Pattern because it’s retro and cool, and it connects back to what the brand first launched with. That sense of heritage aligns perfectly with the Happy Dad culture. Together, we’re bringing something fresh and innovative to shelves that speaks directly to our fans.”

Distributor Transitions in Arizona and Illinois

Happy Dad has transitioned distribution in Arizona and Illinois from Breakthru Beverage to the Anheuser-Busch distributor network. Lakeshore Beverage has taken the lead in Illinois under the Hand Family Companies led by JR Hand, while Hensley Beverage Company has done the same in Arizona under Andy McCain’s leadership.

“I want to thank the Breakthru team for always being strong supporters of our business and playing an integral role in helping Happy Dad Hard Seltzer grow,” said Sam Shahidi, CEO of Happy Dad. “This transition is the next step in our journey, but we’re truly grateful for everything Breakthru has done to support our success along the way.”

Nationwide Expansion – Now in All 50 States

Happy Dad is now available in all 50 states, with Utah launching this week through Anheuser-Busch distributors, including General Distributing.

Happy Dad Beer Network Transition

This summer, Happy Dad transitioned from RNDC to 104 beer distributors across 11 states and Washington, DC.

“With nationwide availability, innovative new products, and partnerships with household names, Happy Dad is entering its most impactful phase yet,” added Shahidi. “We’re building something sustainable, cultural, and consistent, and the future looks incredible.”