Happy Dad was recently highlighted in two separate Beer Insights Newsletter reports, marking strong momentum and continued growth in the hard seltzer space.

Hard Seltzer Gaining Ground Again

The first feature, “Hard Seltzer Gained Share of Beer $$ for 4 Wks in MULC; White Claw Driving the Bus, Plus Topo & Happy Dad Growth,” spotlighted how hard seltzers are showing early signs of stabilization after several years of decline.

Key takeaways:

- Hard seltzer gained share of total beer dollars for the first time in years, signaling potential recovery.

- White Claw led the rebound, up 1% in dollar sales.

- Topo Chico Hard Seltzer saw a 3% lift driven by promotions.

- Happy Dad stood out with double-digit growth, outperforming nearly every other hard seltzer brand in the category.

While most seltzers saw double-digit declines, Happy Dad’s consistent performance was noted as one of the few bright spots, pointing to stronger consumer loyalty and retail momentum across the U.S.

Source: https://beerinsights.com/archive-article/57524 

Happy Dad Among Top 25 Vendors in Beer

In the second Beer Insights feature, “Geloso, Athletic and DBC Lead Gainers Among Top 25 Cos; Happy Dad #4; BeatBox Malt +263% in C-stores,” Happy Dad was recognized as one of the top 25 beer vendors nationally.

Highlights:

- Happy Dad ranked #4 in dollar sales growth, up $7.5 million year-to-date, a 14% increase in Circana multi-outlet and convenience data.

- This growth places Happy Dad alongside some of the biggest beverage players in the country, including Geloso, Athletic Brewing, and Diageo Beer Co.

- The report also noted rapid expansion in the convenience store channel, where BeatBox and Garage Beer also posted strong results.

Continued Momentum Ahead

Happy Dad’s consistent double-digit growth and national recognition reflect the brand’s growing strength across major channels. With loyal fans, strong retail partnerships, and new flavor innovation, Happy Dad continues to prove that hard seltzer isn’t slowing down—it’s evolving.

Source: https://beerinsights.com/ie-edition/?pid=2025-27-219