Happy Dad Hard Seltzer & Tea announced today that it is now the first-ever hard seltzer partner of The Joe Rogan Experience. The exclusive partnership begins September 25, 2025, through a deal led by Spotify and Happy Dad President John Shahidi.

The Joe Rogan Experience is the #1 podcast in both the United States and Canada, reaching more than 73 million monthly listeners. The show's audience is a strong demographic match for Happy Dad, with 72% of listeners aged between 25 and 44, aligning directly with the brand's core consumer base.

“This is a major moment for Happy Dad,” said Sam Shahidi, CEO of Happy Dad. “Both we and our new distribution partners have invested heavily in building a stronger network. Partnering with the #1 podcast in North America is the perfect way to support that investment and connect with the right audience.”

RealTree Collaboration

Happy Dad recently announced a partnership with RealTree, the nation’s leading outdoor lifestyle and camouflage brand, launching two new hard lemonade products featuring the iconic Original Pattern:

• 24oz 10% ABV Hard Lemonade (No Bubbles) - Available in select states Winter 2025.

• 12pk 5% ABV Hard Lemonade (No Bubbles) - Launching nationwide in Spring 2026.

RealTree’s reputation for cultural influence includes a recent collaboration with Air Jordan 3, underscoring the innovation and cultural relevance behind Happy Dad’s approach to partnerships.

Nationwide Expansion - Now in All 50 States & Canada

Happy Dad is now available nationwide in both the United States and Canada, with Utah completing U.S. distribution this week. This milestone caps off a rapid growth trajectory that has made Happy Dad one of the fastest-growing alcohol brands in North America.