Happy Dad Hard Seltzer today announced an official partnership with multi-platinum country music artist Dustin Lynch, who recently headlined Party Mode Tour. The collaboration brings together one of America’s fastest-growing hard seltzer brands with one of country music’s most recognized voices.

As part of the partnership, Dustin Lynch will feature Happy Dad at select shows, content drops, and social media moments throughout the year. The partnership will highlight Happy Dad’s growing presence in the country music scene, connecting with fans across concerts, festivals, and weekends with friends.

“Country music and Happy Dad go hand in hand. Dustin Lynch is a perfect partner because his music embodies good times, friendships, and celebrations—the same values we built Happy Dad around,” said Sam Shahidi, CEO at Happy Dad. “We’re excited to bring our fans closer to his music while giving his fans more ways to enjoy Happy Dad.”

The partnership follows Happy Dad’s growing footprint in the country world, including past collaborations with artists and ambassadors across music, sports, and lifestyle culture. Fans can expect unique content, limited-edition activations, and opportunities to experience Happy Dad with Dustin Lynch in the months ahead.