Happy Dad Hard Seltzer & Tea is proud to announce its newest partnership with Rocker Steiner, the rodeo cowboy and reality TV personality who is currently ranked #1 in the world for Bareback Riding.

Known for his fearless style, rugged cowboy persona, and appearances on shows like American Ride, Rocker represents the same bold, unapologetic spirit that defines Happy Dad. His rise to the top of the rodeo world, competing at the Wrangler National Finals Rodeo (NFR) and becoming one of the sport’s most exciting young stars, mirrors Happy Dad’s own meteoric growth across North America.

“Rocker is authentic, driven, and built for the spotlight, which makes him the perfect fit for our brand,” said Sam Shahidi, CEO of Happy Dad. “We’re excited to celebrate his success and bring Happy Dad into the rodeo and Western lifestyle community alongside him.”

As part of the partnership, Rocker will collaborate with Happy Dad on exclusive content, appearances, and activations at rodeo events and beyond. Fans can expect to see him repping Happy Dad as he continues to dominate the sport and bring cowboy culture to a new generation.

Happy Dad Hard Seltzer & Tea is now available in stores nationwide. Make sure to follow @happydad for more updates on the partnership with Rocker Steiner.