Happy Dad delivered one of the strongest performances in hard seltzer during Dry January, gaining share and accelerating growth at Walmart while much of the category declined.

According to the latest 4-week Nielsen data ending February 7, Happy Dad 12-packs generated $436,384 in sales at Walmart, up from $379,875 a year ago. That marks a +15 percent increase in dollar sales year over year. Unit sales climbed to 24,612, up +11 percent versus last year.

While several major brands saw declines during the same period, Happy Dad moved in the opposite direction. White Claw posted +5 percent dollar growth and +1 percent unit growth. Truly declined -10 percent in dollar sales and -15 percent in unit sales. Topo Chico dropped -15 percent in dollars and -19 percent in units. Other competitors including Michelob, Vizzy, Lone River, and Bud Light all reported double-digit declines.

Happy Dad ranked #1 in dollar growth among key competitors and #1 in unit growth year over year within the set. The brand added 2,568 units compared to last year’s period, a sharp turnaround from the prior year.

Dry January often presents headwinds across the alcohol category. This year, Happy Dad proved resilient. Strong distribution, improving velocity, and consistent consumer demand fueled gains while others pulled back.

The momentum at Walmart reinforces the brand’s broader trajectory. As resets roll out this spring and distribution expands, Happy Dad continues to strengthen its position in the hard seltzer category.