Happy Dad delivered one of the strongest performances in hard seltzer at Walmart during Dry January, with Happy Dad 12-packs gaining share while much of the category declined. According to Nielsen data for the four weeks ending February 7, 2026, Happy Dad generated $436,384 in Walmart sales, up 15% year over year.

Unit sales climbed to 24,612 during the same four-week period, up 11% versus the prior year.

While several major brands saw declines during the same period, Happy Dad moved in the opposite direction. White Claw posted 5% dollar growth and 1% unit growth. Truly declined 10% in dollar sales and 15% in unit sales. Topo Chico dropped 15% in dollars and 19% in units. Other competitors including Michelob, Vizzy, Lone River, and Bud Light all reported double-digit declines.

Happy Dad Ranks #1 in Dollar and Unit Growth Among Key Competitors

Happy Dad ranked #1 in dollar growth among key competitors and #1 in unit growth year over year within the set. The brand added 2,568 units compared to last year’s period, a sharp turnaround from the prior year.

Dry January often presents headwinds across the alcohol category. This year, Happy Dad proved resilient. Strong distribution, improving velocity, and consistent consumer demand fueled gains while others pulled back.

The momentum at Walmart reinforces Happy Dad's broader retail growth. As resets roll out and distribution expands, Happy Dad continues to strengthen its position in the hard seltzer category.

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