Happy Dad continues to outpace the competition. According to Beer Business Daily's coverage of the latest Circana scanner data (year-to-date through March 22), Happy Dad is up 35.1% in dollars and 33.1% in cases, earning the distinction of the fastest-growing vendor of scale in the entire dataset.

To put that in perspective: the overall beer category grew just 1.2% in dollars and declined 0.5% in volume. Even the industry's biggest growth stories, Modelo (+4.6% dollars), Michelob Ultra (+8.3% dollars), Pacifico (+33.2% dollars), trail Happy Dad's dollar growth rate. Only a handful of niche SKUs posted comparable numbers, and none at Happy Dad's scale.

The data reinforces what the market is seeing on the ground: Happy Dad isn't just growing. It's growing faster than every major player in the game.