Happy Dad has partnered with Factory Town, one of Miami’s leading electronic music venues and festival destinations, bringing the brand to a series of major music events throughout 2026. Through the partnership, Happy Dad will serve as the official Hard Tea and Hard Lemonade sponsor across select festivals and concerts hosted at the venue.

Fans attending Factory Town events throughout the year will find Happy Dad featured across multiple festival weekends and concerts, with on-site activations, sampling, and product availability across the venue. Happy Dad Hard Tea and Hard Lemonade will be available for fans attending these events, giving guests the chance to enjoy the brand throughout some of Miami’s biggest music weekends.

The partnership brings Happy Dad to Factory Town across a series of major events throughout the year and across more than twenty five concert nights hosted at Factory Town throughout the year. For a list of all events, please visit https://www.factorytown.com/

Located in Miami’s Hialeah district, Factory Town has become one of the city’s most recognizable music venues, known for hosting large-scale electronic music events, multi-stage festival experiences, and performances from globally recognized artists. The venue draws international audiences during major cultural moments such as Miami Music Week and Art Basel while also serving as a year-round destination for concerts and nightlife.

Happy Dad is excited to partner with the Factory Town team and bring the brand to one of Miami’s most active live music destinations. The collaboration will connect fans with Happy Dad across some of the city’s biggest event weekends while continuing to expand the brand’s presence within music and festival culture.