Happy Dad is now the #4 hard seltzer brand in U.S. convenience stores, according to Nielsen data for the 13-week period ending September 6, 2025. Happy Dad sales reached $10.37 million during the period, with 11.48% year-over-year growth, while the overall hard seltzer category declined 1.23%.

While the overall hard seltzer category declined by -1.23% year-over-year, Happy Dad stood out with 11.48% growth, surpassing major players like Budweiser (down -22.81%), Truly (down -10.83%), and Topo Chico (down -4.15%). White Claw remains the category leader, but Happy Dad’s momentum is undeniable as more fans across the country make it their go-to hard seltzer.

With great flavors, a loyal fanbase, and strong convenience store performance, Happy Dad is proving to be more than just a competitor, and a category leader in the making.

Nielsen Data Shows:

• Happy Dad sales: $10.37M (+11.48% YOY)

• Ranking: #4 in U.S. Convenience Stores

• Trend: Rapid growth with sights set on #3

Happy Dad is just getting started.

Data Note

Source: Nielsen hard seltzer category data for the U.S. convenience-store channel. The figures above reflect the 13-week measurement period ending September 6, 2025. Year-over-year growth compares performance with the corresponding prior-year period.

Learn more about Happy Dad on Our Story, explore the Happy Dad product portfolio, or view Happy Dad’s distributor network.