The latest industry rankings are in, and Happy Dad continues to cement its position as one of the fastest-growing brands in alcohol.

According to IRI Total U.S. MULO + Convenience data (Beer, FMB, Cider, Non-Alcoholic) for the 52 weeks ending December 28, 2025, Happy Dad landed inside the Top 10 Dollar Growth Suppliers nationwide. Out of more than 10,000 suppliers measured, these brands generated the most incremental dollar growth across the category.

The ranking highlights the suppliers driving real expansion at retail. Incremental dollar growth reflects new demand, stronger velocities, and expanded distribution, not baseline sales alone. Happy Dad’s inclusion signals continued momentum across both multi-outlet and convenience channels.

As the brand scales distribution, launches new innovation, and deepens retail partnerships, this milestone reinforces Happy Dad’s role as a key growth driver within the evolving flavored malt beverage and beyond-beer landscape.

More updates and performance milestones will continue to be shared on the Happy Dad News site.