Happy Dad continues building momentum in 2026.

In its latest industry report, Beer Marketer’s INSIGHTS highlighted Happy Dad as one of the “strongest volume gainers industry-wide” during Q1 2026, alongside brands including Athletic, Geloso, and Phusion.

The feature appeared in a section covering brewers and beverage companies showing positive momentum during the first quarter, despite broader softness across parts of the beer and spirits industry. The report noted improving trends from several major brewers while calling out smaller growth companies making significant gains in volume nationwide.

Beer Marketer’s INSIGHTS is one of the beverage industry’s leading trade publications, closely followed by retailers, distributors, suppliers, and industry executives across the country.

The recognition reflects Happy Dad’s continued growth across retail, on-premise, and national distribution as the brand expands its presence across Hard Seltzer, Hard Tea, and Hard Lemonade.