Happy Dad continues to build momentum heading into 2026, earning recognition in the latest issue of Beer Marketer’s Insights, one of the industry’s most trusted trade publications covering performance across alcohol suppliers.

In the January 5, 2026 newsletter, which analyzed Circana multi-outlet plus convenience store scan data, the category showed signs of a strong rebound to start the year. After a challenging period for the beer industry, early January scans ranked among the strongest seen in the post-Covid era, with total beer dollars up 3.5 percent and volume up 2.1 percent across the four weeks ending January 25.

Amid that broader recovery, Happy Dad stood out.

The report highlighted that Happy Dad posted the best growth trend of any top beer 25 supplier, with dollar sales up nearly 40 percent year to date. While several major suppliers recorded incremental gains, Happy Dad’s growth rate outpaced the competitive set, signaling continued consumer demand and strong retail performance across scanned channels.

The callout reinforces Happy Dad’s accelerating position within the flavored malt beverage and beyond-beer landscape. As scan data continues to reflect shifting consumer preferences toward flavor, strength innovation, and lifestyle branding, Happy Dad’s trajectory remains one of the fastest-rising in the industry.

This recognition from Beer Marketer’s Insights adds to a growing list of performance milestones as the brand enters 2026 with sustained velocity, expanding distribution, and a product lineup resonating strongly at retail.