Toronto, ON - October 6, 2025 

Happy Dad Canada will be returning as the exclusive Ready-to-Drink beverage of Kitchener-Waterloo Oktoberfest’s Wilkkomen Platz.

“We joined Willkommen Platz last year in a smaller capacity because we believed that today’s consumer still wants the option of a lighter, refreshing  beverage like Happy Dad - even at Oktoberfest, which is traditionally beer-centric”, said Ethan Zon, Director of Marketing for Happy Dad Canada. 

“The sales numbers proved us right, and we’re excited to expand our partnership this year.”.

In 2025, festivalgoers can expect to find multiple Happy Dad products available at all service bars, including both the main festival area and the new ‘Sticks & Steins’ hockey zone. 

Guests can also visit the Happy Dad activation space, featuring a cozy seating area with fire tables, interactive lawn games and exclusive changes to win prizes from the Happy Dad Prize Vault.

"I have been attending K-W Oktoberfest since my University days, and it's a vibe!", Zon said. "To be a part of this incredible festival and to see how much it has evolved over the years is a true testament to the Oktoberfest team, the Board and the countless volunteers that continue to keep the spirit of Gemütlichkeit alive for the next generation to enjoy".

Willkommen Platz runs from Friday, October 10th to Sunday, October 12th at Carl Zehr Square (200 King Street West, Kitchener, ON) and throughout Downtown Kitchener.. The event is free to attend and is family friendly. For more information, visit oktoberfest.ca.

About K-W Oktoberfest:

With over 700,000 visitors each year, K-W Oktoberfest is the largest Oktoberfest celebration outside of Munich, Germany. Now in its 56th year, this vibrant four-weekend Festival brings  the heart of Bavarian culture to life in Kitchener-Waterloo from September 26 – October 18, 2025.

About Happy Dad Canada:

Launched in February 2024 and available nationally, Happy Dad’s Canada-made vodka-based Hard Seltzers, Teas and Lemonades are simple, refreshing and delicious. With a strong cultural following, authentic partnerships, and unique products, Happy Dad has quickly become Canada’s fastest growing RTD brand family.