Happy Dad Recognized as One of RTD's Strongest Growth Brands at Beer Insights Conference

Happy Dad was recognized at the Beer Business Daily Beer Insights Conference as one of the strongest growth brands in the ready-to-drink category, driven by strong consumer demand, national expansi...

Happy Dad Emerges as a Top Growth Brand in Convenience Stores Despite Category Headwinds

New data from Beer Business Daily and Bump Williams Consulting ranked Happy Dad as the No. 2 beer manufacturer in convenience store dollar growth year-to-date, adding approximately $3.8 million in ...

Happy Dad Continues to Win as Industry Shifts Toward Beyond Beer

Happy Dad continues gaining momentum as the alcohol industry shifts further toward beyond beer categories like RTDs, flavored malt beverages, and hard tea. A recent industry report highlighted ...

Happy Dad Recognized as One of the Industry’s Strongest Volume Gainers in Q1 2026

Happy Dad continues building momentum in 2026. In its latest Q1 industry report, Beer Marketer’s INSIGHTS recognized Happy Dad as one of the “strongest volume gainers industry-wide,” highlighting t...

Happy Dad Surges Nearly 50% in Latest Beer Marketer’s Insights Report, Leading Growth Across Top Beer Vendors

Happy Dad continues to lead the beer category with standout momentum, posting +49% dollar sales growth in the latest four-week Circana data. The report highlights the brand “hitting its stride” as ...

Happy Dad Continues to Gain Ground in Hard Lemonade Category

Happy Dad continues to gain traction in the hard lemonade category, earning recognition in recent industry data tracking key share shifts. The brand added $770K in dollar sales, signaling steady gr...

Happy Dad Accelerates On-Premise Growth with BeerBoard Insights

Happy Dad is driving strong growth in bars and restaurants by partnering with BeerBoard and using real-time sell-through data to guide strategy at the account level. This approach helps operators s...

Happy Dad Teams Up With Line Dance Sensation Madeleine Mae To Crack Open A High-Energy Summer Tour

Happy Dad Canada has partnered with Montreal-based Madeleine Mae, a line dance instructor and creator known for her "Cowgirl Cardio" style with 250K+ followers and 100M+ lifetime views. This summer...

Happy Dad Now Available at Major Stadiums Across the Country

Happy Dad is now available at major stadiums and arenas across the country, spanning over 30 venues in 18 states. From Dodger Stadium and Yankee Stadium to Allegiant Stadium and the UFC's Grand Gar...

Happy Dad Named Fastest-Growing Vendor of Scale in Latest Beer Industry Data

Happy Dad is the fastest-growing vendor of scale in the latest Circana scanner data, up 35.1% in dollars and 33.1% in cases year-to-date through March 22. That growth dwarfs the overall beer catego...

Happy Dad Now Available at Dodger Stadium

Happy Dad is now available at Dodger Stadium, with 24 oz cans of Happy Dad Grape and Happy Dad Fruit Punch offered at five locations across the field, lodge, and reserve levels. The partnership mar...

Happy Dad CEO Sam Shahidi Joins Industry Leaders at 38th Annual Roth Conference, Shares Vision for Long-Term Brand Growth

Happy Dad was featured in Beer Business Daily after CEO Sam Shahidi spoke on a "Disruptors" panel at the 38th Annual Roth Conference. The article highlighted the brand's rise as a top 25 vendor in ...

Happy Dad Partners with Treefort Music Festival in Boise, Idaho

Happy Dad is partnering with Treefort Music Festival, one of the Pacific Northwest's top music events, running March 25–29 in Boise, Idaho. Fruit Punch and Grape will be sold at the main stage, whi...

Happy Dad to Exhibit at the 2026 Bar and Restaurant Expo in Las Vegas

Happy Dad will have a booth at the 2026 Bar and Restaurant Expo in Las Vegas on March 24 and 25. The event is one of the largest gatherings for bar, restaurant, and nightlife professionals in the c...

Happy Dad Launches at Target Nationwide with Fruit Punch and New 5% ABV Realtree Lemonade

Happy Dad is now available at nationwide at Target. The rollout features the Fruit Punch 12-Pack and Lemonade 12-Pack, which make up 93% of the new placements. The launch marks a major step in Happ...

Happy Dad Climbs to #3 in Hard Seltzer Across Western U.S. Convenience Stores

Happy Dad has moved into the #3 spot in the hard seltzer category across Western U.S. convenience stores, according to Circana data for the 12 weeks ending March 7, 2026. The brand posted 47% dolla...

Happy Dad Leads Malt-Based Seltzer Growth as Beer Category Trends Up in Latest Circana Data

Circana data shows the beer category continuing steady performance with 1.7 percent dollar sales growth in the latest week and 1.2 percent growth year to date. Within that environment, Happy Dad re...

Happy Dad Secures 532 New Points of Distribution at Casey's General Stores

Happy Dad secured a major retail expansion with Casey's General Stores, adding 532 new points of distribution across its network. The brand moved from zero presence at Casey’s to widespread...

Happy Dad Named Official Hard Tea and Hard Lemonade Partner of Factory Town Miami

Happy Dad partnered with Factory Town as the official Hard Tea and Hard Lemonade sponsor across select festivals and concerts throughout 2026. Fans attending major music weekends and more than twen...

Happy Dad Continues Strong Growth as Beer Category Slows in February

Happy Dad continued to outperform the broader beer category in February, according to new data from Circana. While overall beer dollar sales rose only 1.6 percent year over year and recent four-wee...

Happy Dad Lemonade and Happy Mom Earn “Best Seller” Status on LCBO

Happy Dad continues to gain momentum in Canada as Happy Dad Hard Lemonade and Happy Mom Raspberry earn “Best Seller” status on the LCBO website. The designation highlights strong early demand follo...

Beer Business Daily Highlights Happy Dad’s Growth, New Product Innovation, and National Retail Expansion

Happy Dad was featured in Beer Business Daily, highlighting the brand’s rapid expansion across distribution, retail, and leadership. The article covered the company’s growth to 258 distributors nat...

Happy Dad Recognized on Bain & Company’s 2026 Insurgent Brands List for the Third Consecutive Year

Happy Dad earned a spot on Bain & Company’s 2026 Insurgent Brands list for the third year in a row. The list recognizes 113 fast growing consumer product brands reshaping their categories in th...

Happy Dad Names Erick Holloway Chief Sales Officer as 2026 Growth Accelerates

Happy Dad is building momentum in 2026 with nearly 40 percent dollar growth and over 37 percent volume growth in recent Circana data. The brand secured nationwide placements for its 5% ABV Hard Lem...